Playhouse Square and the Playhouse Square District: One and the Same
From the days when the theaters were saved from demolition in the 1970s, Playhouse Square was envisioned as a vibrant, 24/7 destination. Following the renovation of the historic theaters, we turned attention to the development of the surrounding neighborhood. This led to the creation of a unique business model: Playhouse Square is a performing arts center with a real estate services division. More than just a land owner and property manager, Playhouse Square has become the steward of the Playhouse Square District neighborhood and part of our not-for-profit mission is to create an exciting destination in which to live, work and play.
Dazzle the District
In 2014, Playhouse Square dramatically transformed the neighborhood through the creation of a stunning, iconic identity designed to bring the beauty of the historic theaters outdoors. Being surrounded by activity, dynamic signage and glowing light signal that you have arrived at a lively downtown destination. Starting with four elegant gateways at key entry points to the neighborhood, you begin to feel the excitement that permeates Cleveland’s theater district. A digital signage network creates movement and vibrancy throughout the neighborhood.
Architectural lighting on neighborhood buildings generate a glowing nightly ambience. The centerpiece is the one-of-a-kind GE Chandelier, the world’s largest outdoor chandelier, created in the style of grand chandeliers seen in Playhouse Square theaters and lobbies. The chandelier itself is 20 feet in height and adorned with 4,200 crystals. Suspended from a 44-foot high steel structure, the chandelier graces the intersection of East 14th Street and Euclid Avenue. When the Connor Palace opened in 1922, the Keith Building (in which it’s located) was the tallest building in downtown Cleveland. The “stick-built” sign on top of the building was the largest electrical sign in the world. Our retro sign is a nod to our 1920s-era roots, evoking the feel of the Keith Building sign. Rising to a height of 44 feet, the retro sign is four feet taller than the iconic “Hollywood” sign and features 9-foot tall letters and 900 3-inch LED bulbs. Spanning the Cowell & Hubbard and Dwellworks buildings near East 13th Street and Euclid Avenue, the retro sign casts its glow over U.S. Bank Plaza. The sign changes colors for national and local holidays, select Playhouse Square and Cleveland franchise sporting events and other events of important to Cleveland and Northeast Ohio. Requests for color changes are not accepted at this time. The perfect place for casual meetings, relaxation and entertainment, U.S. Bank Plaza features a permanent stage; lighting and sound system; cozy fire pit and a dining experience by Zack Bruell: Dynomite Burgers.